Rice is a Danish homeware and accessories company. The colourful products stand for fun and funky functionality, designed to make you feel happy in your everyday life.
Founded by Charlotte and Philippe Hedeman-Gueniau, the company has grown from a small family business to an internationally recognized design brand.
The concept of Rice was born after a long lunch in the French countryside, with Charlotte’s good old friend Hans – he lived in Thailand and already worked with homeware. Rice was established in 1998, when Charlotte and Philippe, after years in Paris, moved back to Denmark with their newborn, Max. They brought the idea of Rice with them. From their home in Denmark, they would sell the products Hans produced, along with products from Madagascar.
From the beginning, it has been Charlotte’s sense of colour and style, and Philippe’s sense of the financials that formed the basis of RICE. This personal touch is also present when looking at the company’s Corporate Social Responsibility profile – ever since the couple bought the first shipment of bags it has been natural for them to make sure that all products are produced with high regards to human rights and local labour laws.

For more information: http://www.rice.dk