Review: Discoveries Live Hamburg 05.05

Ok, we agree, life in office ain’t entertaining at all even in cool agencies with cool people like we are and sometimes we just need some… fun. We hold periodically our Discoveries Live, which let’s say is pop-up event where introduce new and exclusive products to the German media and trade partners. Hamburg was the chosen city for hosting our 21st Discoveries Live on May 5th.

We headed to the Hanseatic city the previous afternoon and went straight to the Literaturhaus to prepare the event, the following day all the exhibitors where there on time and Discoveries Live kicked off again!

Pentacom Presseveranstaltung im Literaturhaus Hamburg

As beauty trend scouters we managed to get 16 brands together this time, and more than 35 professionals from the media and beauty fields, attended the show giving our brands an interesting projection. Nail bars, organic cosmetics, exclusive perfumes, hair treatments, networking, calm ambient… we had all of this in Hamburg!

Pentacom Presseveranstaltung im Literaturhaus Hamburg

With Treat Collection and NCLA we discovered the last trends in nail art design and trends among some of the american biggest stars of the moment. Prtty Peaushun showed us why celebrities like Rihanna, Selena Gomez and Pink love their wonderful body lotion.

But the protagonists of this Discoveries edition, were the organic products, like the Dutch Abel launched  in 2013 presenting its 100% organic perfumes, make-up brand Kjaer Weis, Aqua Organic and Kahina’s Argan Oil.

Pentacom Presseveranstaltung im Literaturhaus Hamburg

Perfumes were also relevant, putting together tradition (Rancé and Piguet) and modern (Mazzone and Fleur d’Oranger), making us able to show a wide range of perfumes.
Panpuri from Thailand put the exotic touch, while Dr. Kitzinger shows its new high-performance cosmetics range and Philip Kingsley why has been considered as “the hair guru“ for 40 years already, and of course the brand new Spa novelties from the French brands Thalion and Omnisens.

Pentacom Presseveranstaltung im Literaturhaus Hamburg

Personally it was a great experience where I got to know another side of the beauty and cosmetics industry and see how business are made, and of course a bunch of whole new and amazing products!

I’m already looking forward to the next Discoveries… see you soon in Munich!

*for further information concerning the exhibitors or high resolution pictures, don’t hesitate to contact me! e.aguado@pentacom.de

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